Tangential SEO to Unleash the Hidden Organic Traffic Opportunities
Explore new avenues for organic traffic with tangential SEO strategies! Dive into unconventional methods that go beyond traditional SEO to capture untapped audience segments and boost your website’s visibility.
In today’s crowded and competitive online market, it’s not easy to rank higher on SERPs. SEO has become a common practice and getting ahead in the search position has become more and more challenging. Most of the businesses struggle to rank for their foucused keywords. In such a scenario, Tangential SEO is a new and competitive way to increase your exposure and boost organic traffic. In this article, I will take you through tangential SEO, it’s benefits and tactics of incorporating tangential topics into your SEO approach.
What is Tangential SEO?
Tangential SEO refers to a strategy, where content is optimized not just for primary keywords (directly related to a business or topic), but also for related or adjacent topics that might indirectly benefit the overall SEO efforts. Unlike traditional SEO that focuses solely on primary keywords, tangential SEO expands the scope to include broader and sometimes less competitive keyword opportunities. Here you create supplementary or related content for your potential audience, that is interesting and useful for them but not directly related to your business or what you sell. It provides additional context, information and value to the user.
For an example, if your company sells running shoes, tangential keywords could include topics like running tips, marathon training, or fitness routines. These keywords are relevant to the target audience’s interests and behaviors, offering opportunities to attract traffic that may convert into customers over time.
Benefits of Tangential SEO
Now you must be thinking that tangential content is a waste of time since it’s not directly related to your products or services. What’s the logic in creating such content doing tangential SEO.
- It gives you more exposure and opportunity to reach a wider audience. You may attract the users who may not have been reached through traditional SEO methods alone.
- You get more organic traffic. Some of this website traffic may get convert into your customers.
- It reduces the risk of content fatigue. Constantly creating content on the same keywords reduces innovation and fresh ideas.
- Using this strategy, you can rank for keywords that your competitors are ignoring.
How to Find Tangential SEO Opportunities?
Finding tangential SEO opportunities involves identifying areas related to your primary keywords or industry that can drive relevant traffic to your website. Here are some effective techniques to uncover tangential opportunities:
Keyword Research Beyond Primary Keywords
- Start with your primary keywords and explore related keywords. Use tools like Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest to find variations and related terms. Discover less-competitive keywords and related search queries with significant search volumes.
- Look for keywords that are closely related to your main topics but may not be directly targeted yet. For example, if your business is in the health and wellbeing sector, you could consider exploring tangential keywords like “healthy recipes for weight loss” or “effective home workouts.”
Competitor Analysis
- Analyze your competitors’ websites and SEO strategies. Look closely at the content and keywords your competitors are targeting. Conduct a content gap analysis and identify keywords they are ranking for that are related but perhaps not the main focus of your own strategy.
- Tools like SEMrush and Ahrefs can help you identify competitor keywords and analyze their SEO performance. There are plenty of tools available for this, many of which have low-cost or freemium options.
- You may also look for the opportunities your competitors missed and see if any of these could be your entry point for creating and distributing tangential content. For instance, if your competitor is heavily focused on “online marketing strategies,” you could explore related tangential topics like “social media advertising tips” or “email marketing best practices.”
Explore Related Topics and Verticals
- Brainstorm a list of related topics and themes that naturally align with your core offering. Consider adjacent or related topics that your audience might be interested in. These topics could be frequently discussed alongside your main keywords, or have a natural connection to your industry. For example, if you sell running shoes, topics like fitness, marathon training, or nutrition could be tangential. Or, if you operate a learning and development business, consider exploring tangential topics like “employee training techniques” or “tips for online learning.”
Q&A Platforms and Forums
- Look at forums, Q&A platforms (like Quora or Reddit), and niche-specific communities to understand common questions and problems related to your industry.
- Address these topics in your content to attract users who are looking for answers or solutions.
Monitor Trends and News
- Stay updated with industry trends, news, and seasonal changes. Adjust your content strategy to capitalize on emerging topics and seasonal interests.
- Tools like Google Trends, Feedly, or industry-specific news aggregators can help you stay informed.
Using AI to Find Tangential Keywords
- AI can also help you identify emerging tangential topics that are gaining traction and guide you in crafting relevant content that resonates with your audience. You can generate a good chunk of valuable tangential keywords with the right prompts in minutes.
- AI keyword tools like ChatGPT and People Also Asked can assist you in finding relevant topics and questions that their audience is interested in.
Semantic SEO
- Leveraging semantic SEO involves going beyond literal keyword matching to understand the context and intent behind user queries. By incorporating synonyms, related terms, and contextual relevance, you enrich your content for search engines.
- This strategy capitalizes on the evolving sophistication of search algorithms, ensuring that your content aligns with the nuanced language patterns of your audience.
- Semantic SEO not only enhances the user experience by providing more accurate and contextually relevant results but also contributes to improved rankings.
Social Media Listening
- Social media listening is a robust tangential SEO strategy due to it’s wise user base across the world.
- Social media listening allows you to monitor social media platforms to understand discussions and trends within your industry.
- Beyond conventional methods, this approach allows you to tap into the organic language and phrases gaining traction among your target audience.
- Leveraging advanced social media analytics tools like buzzsumo enhances your ability to delve deeper into audience sentiments and preferences.
By systematically exploring these avenues, you can identify and leverage tangential SEO opportunities to expand your organic search reach and attract more relevant traffic to your website.
